Posts Tagged ‘Social’

Social Network sites are used everywhere around the world these days. Facebook, Myspace and LinkedIn are just some social networking sites that are used for everyday personal life. Social network sites are used to keep in touch of friends and family which are on the other side of the world. These social network sites help letting other people know what is new about you as well as what you would be doing right now.

Social network sites these days are not only for just personal use but it is now also used by many organisations. Organisations use these social network sites to collaborate with one employee with another. Organisations also use social networking to gain credibility, build a forum for communication with customers, and in most cases, boost sales due to advertisements. Company employers are even going to sites like LinkedIn to get access to the almost 25 million resumés posted.

The benefits of using social networking sites is that companies can have a better connection with the customer, as well as be able to communicate a lot more with them. Other benefits such as improving relationships with employee to employee is also another great use of social networks. Social networks sites for a company can also give a customer background information of the organisation, which can then increase popularity of the organisation.

These are all very good benefits that social networking sites provide. However, they also have risks, such as security and leakage of information. This risk is caused by too much information given out by the social network site. This is by a employee or employer, placing a little to much information on the site. Another risk is also having another user creating another web page of that same organisation and maybe changing information about the business or also saying negative things on the web page for other users to see.

Some examples of companies that use social networking sites are American Red Cross which use a blog called the red cross chat. Another company is Coca-Cola which has a Facebook social networks (Sprite Sips and CokeTag) as well as a blog (Coca-Cola Conversations). Coca-Cola also utilizes virtual worlds on Second Life: Virtual Thirst and widgets, such as Coke Bubbles.

Pizza Hut uses social network pages such as Facebook to promote there pizzas. Google has several blogs, including their Official Blog and over 30 other corporate blogs. Google also has a You Tube video Google channel. There are many companies which use social networking sites and the link below provides some more examples of more companies using social networks.

http://www.resourcenation.com/blog/companies-using-social-networking-to-boost-sales/

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The organisation I have chosen to do my blog for this week is also a organisation I work for. I love working there, its always a change from my normal life. Sizzler Australia is a organisation which is a sector of hospitality. It is a family restaurant which gives guests great food and services. Sizzler was firstly introduce in America, and a couple of years later it was introduce in Australia. From this date there are 26 restaurants here in  Australia.

There are many risks that can happen in every organisation, for example Sizzler could easily be a company that could have many risks coming straight for them. Sizzler has just incorporated employees to go online and check the latest updates of new meals and recipes for the new season. They have also incorporated so that employees can login and email other employees on their website. They are all very great things but can also resolve to having risks.

Confidential information is one risk Sizzler could easily have. Having a website which does that, what will happen when employees post on there Facebook or Twitter about new meals and salads coming, also bits on ingredients on how to make certain things. This is then leaking information out to other people and so on. Secrets are being busted, as well as shying people off different meals of how it is made or even what is in it.

Trademark infringement is also another risk that can affect Sizzler. Sizzler’s trademark can be used through social networking sites and make people comment on that page which isn’t even the organisations real site. This leads to bad information being received to customers which then gives Sizzler loss of profit. Also Copyright material is a risk just like the confidential information risk. This is all caused by employees posting to much information on sites.

On a different note, Discrimination by employees can also be a risk to many companies in many ways. Internally, it could be employees adding or following other employees due to there race. Also employers might be the same to employees. Employers might give a job to someone but not the other due to not adding him on Facebook or Twitter and so forth. Discrimination could also be an employee discriminating about a customer or employer through Facebook or Twitter.

Cyber-bullying risk can also take place with Sizzler. It is similar to discrimination and how it might start. However, this would mostly be started internally and then dragged out to a social networking site such as Facebook or Twitter.

Lastly the termination risk can also affect this company. A employer can not sack a employee for after hours activity unless the employee does not understand the relationship of employment. This is a example of a employee going out to a club and has one really big night. The employee can not do nothing about that unless of that situation.

As you can see, there are many risks that could happen for many organisations. Sizzler is just a example of one of many organisations.

Web 2.0 tools are very useful in today’s use of the internet. They have change the way we now communicate to other people as well as made our lives much easier when using different services. Web 2.0 tools have really changed the way I use the computer nowadays. I don’t use Facebook much, but when I do use it, I feel like theres a lot of communication and you are hearing the latest updates. The best thing about these social networks is you can always catch up with people and always be updated.

Social networks aren’t the only thing that have made the web a much easier service but also wikis such as wikipedia make researching for topics much easier. There is so much information, and it is a great way that people can interact and add bits of information to different topics. Wikipedia is also a really great source on telling me the latest gossip about celebrities and other interests.

This is the first time in using the web 2.0 technology of blogs. However, being the first time, I feel that its another great tool which you can interact with other people and share ideas and comment about different topics. I’m not a big fan of writing. However, I found blogging quite a good experience.

Tagging is also another great tool of Web 2.0. Tagging can expand on what you are looking for, such as articles or even blogs can have tags incorporated in them, so that way you can find more information on that topic at the time when only looking at one source. Tagging is also done in photos as well. This can give you new friends, as well as expand your communication even more.

I have just recent signed up with twitter. I feel twitter would be the better tool for sharing blog posts. What I have found of twitter so far is that it very much similar to Facebook and Myspace and everything. However, I feel that posting updates on twitter would be better for the blog. The layout of twitter firstly is set out so that it would suit the blog posting much better. I feel twitter is another great site which I’ll keep as a personal social network. It will be like a second Facebook. Twitter is also different by the way when adding a friend, instead of adding, you re actually following his/her stream of updates. Twitter is a great new tool for me, and I must keep exploring the site to et better at using it.