Enterprise 2.0, Good or Bad?

Posted: 09/08/2010 in Enterprise 2.0
Tags: , , , , ,

I have been recently looking at different case studies about different topics, and I have found a couple very interesting. They clearly explain how the use of social tools and other applications on the internet can bring benefits to a lot of people but also risks.

The benefits I have seen through analyzing a couple of cases studies can really help how we would live life today. Firstly Mike Hartigan, a placemaking project manager had found a way to save $500,000 by doing a little changes to a hotel project. That is one great saving however, Mike had made a webpage discussing his experience and how he achieved it. He then received a heap of comments from other project managers and has been replying to them to present and future.

Another example of a benefit is the green development. Placemaking were announcing a sustainable development. With this happening, many webpages were created discussing different problems and actions to take. This was then helping Placemaking thinking about how to resolve different sustainability issues. Both of these examples are very beneficial by the way they help companies with thinking and produce different assumption. This is called collective thinking. Companies can increase there knowledge, efficiency, productivity and staff engagement with just using collective thinking.

However, there are many risks in Enterprise 2.0 due to incorporating Web 2.0 social tools. For example, security is a risk with using social networking sites such as Twitter or Facebook. This is because the limit of information you can put on the site. Loss of control of information is also very risky because its a little like security. Information is very hard to keep secured on social networking sites. Risks from security and loss of control can be incoming risks like malware as well as outgoing risks such as data leakage.

Reliability can also be a risk for Enterprise 2.0. It can be a risk in 2 ways. Firstly, if your collaborating with another company via blogs or other social networking tools, what if that information that is being sent to you isn’t actually from the company. It might be a hacker? Reliability of information will not be very good in that position. Also the resources that you would be collecting could also be false and harmful. Secondly, if your doing work on a social network site and all of a sudden the site is down for a few hours. That also isn’t very reliable in that situation.

Therefore, Enterprise 2.0 has great benefits, but with every technology you use, there is always risks. When using these technologies, caution must be taken.

Case study for benefits: https://www.socialtext.net/cases2/index.cgi?intrawest_wiki_intranet

Case study for risks: http://www.saastream.com/my_weblog/2008/02/enterprise-20-f.html

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Comments
  1. Ben Browning says:

    Interesting Post,

    I agree, as with any technology there are always going to be risks associated to security, reliability, as Enterprise 2.0 Tools are mostly in the cloud theres also that added risk of if the servers the information is hosted on gets hacked, or if the servers go down, an example was when googles servers when down last year for a few hours, everyone that uses gmail, google docs etc had no access.

    there have been debates for quite some time about if a cloud service is hacked, who is liable for the damage, the end user or the provider?

    so security is a huge risk in implementing a enterprise 2.0 technology

  2. Dan says:

    They are some very interesting views you have there Alex.

    I don’t think there is anything I disagree with in this post. You are very correct when you mention that Enterprise 2.0 changes how we all live today. Without it, we wouldn’t have services like Twitter, Facebook, Google Docs ang Google Maps etc. I also like how you spoke about the security, as that is a very important issue in Enterprise 2.0.

    Keep up the good work! 😀 I am enjoying reading your blog.

  3. jrsketcher says:

    You stated that as an Enterprise 2.0 problem, security affects both outgoing and incoming data but I tended to think that incoming security threats like malware were more of an Enterprise 1.0 problem. I suppose social media technologies (like Facebook and company wiki intranets) are yet another target for hackers but I think that could be said of most technologies so it’s not an exclusively E2 issue… but that could be just my opinion. 🙂

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